How many times have you gotten an email and decided to open that one immediately out of the sea of others? More than likely, the reason why you clicked so quickly was because of the headline. If you want people to do the same thing when it comes to your emails, then you need to understand which types of headlines grab attention.
Are you looking to increase your email marketing average open rate? Then you've come to the right place. Keep reading to learn what makes a good email subject headline.
Speak Directly to a Pain Point
One of the most important elements of copywriting is being able to highlight customer pain points effectively. If you want to increase your email marketing average open rates, then try putting a pain point right at the forefront of your email─ the subject line.
For example, let's say you're selling a weight loss program for women who struggle with dieting. You might make the subject line something like "You don't have to feel guilty for that cheat meal". This headline directly speaks to an issue or emotion that they may be experiencing or have recently experienced.
Get Personal
72% of consumers only respond to personalized messages. When it comes to your email marketing strategy, you want to add personalized email subjects that create more trust between you and the recipient. Try adding their name or a personal detail to the headline to increase open rates.
Add a Little Humor
Good humor used correctly in marketing always gets a positive response. Show customers a lighter side of your brand by adding a funny joke or quirky punchline.
Use funny subject headlines sparingly if your brand doesn't have a dominant comical tone. If you can't think of anything clever, consider trying email subject line generators to help spark some ideas.
Create a Sense Urgency
If you want people to act fast then use an urgent tone in your subject line. Give hints of a sale ending or a limited-time offer for a specific deal.
For instance, you might tell people access to special training is expiring in a certain number of days or hours. Most people don't like the feeling of missing out (FOMO) so this is a way to encourage them to take action.
Make People Curious
Another way to provoke the feeling of FOMO in your marketing emails is by piquing someone's curiosity. Give readers a sneak peek of what could be inside to motivate them to open the email and learn more. This is the perfect time for you to use a listicle-style subject line (ex. "10 ways you can make money this weekend") or a question.
Increase Your Email Marketing Average Open Rate With These Tips
Getting people to read your emails should be the top goal of your email marketing strategy. Luckily, there are proven methods you can use to increase your email marketing average open rate.
Follow some of the tips listed in this guide to see changes in your marketing efforts. Remember to consistently test your subject lines until you find what works for you.
If you need support with your digital marketing strategies, HAYWOOD SBS can assist. Schedule a free discovery call today to learn more about how we can help your business reach the next level.