How to repurpose blog content for various platforms quickly.
Updated: Nov 24, 2022
Repurposing blog content can be a quick and easy way to create social media posts. Social media posts are a great way to connect with your audience and build relationships. They can also help position your brand as an authority in your industry while increasing traffic to your website. In this article, we are going to show you how to turn your blog posts into social media posts in a matter of minutes.
To get started, you need to write an engaging piece of content that will stand out from the rest of the posts on social media. It needs to be visually appealing and relevant to the audience it’s targeting. For example, if you have a food blog, consider sharing recipes rather than tips on how often you should clean out your fridge (unless that’s what people are searching for).
Once you've written something good, try repurposing it into several different types of social media posts:
Images - You can turn any text-based post into an image by taking screenshots of each paragraph or section of text. If there's no real reason why some parts should be visually distinct from others (like headers), then just take screenshots at regular intervals throughout the entire thing so that everything looks consistent once uploaded as part of a visual post later on.
Videos - If possible, create a video based off one section at a time instead.
GIFs & Stickers - These work well when trying to convey emotions through words.
Share it with your friends.
It’s important to remember that social media posts are a great way to connect with your audience and build relationships. It also helps position your brand as an authority in its field, which is important if you want customers to trust you.
Here are just a few reasons why it’s worth spending time repurposing content:
It can increase traffic to your website from people who wouldn't have normally visited your blog post or other pages on the site.
It can build brand awareness and trust, which is important if you want customers to be loyal.
It positions you as an expert in your field, which is important if you want customers to trust your advice.
You can find many more reasons here.
Repurpose your blog content for videos.
Video is a great way to repurpose your blog content because it has the ability to reach more people than other types of content. Videos can be used on social media platforms, in emails and newsletters, on your website and even as an ad.
To create a video from your blog post:
Start with the text version of the post
Add photos, graphics or screenshots that support what you're saying in each paragraph
Record yourself reading each paragraph aloud while recording it (or if you're shy, have someone else read each paragraph aloud)
Put the text, photos and audio together in a video editor to create a video. Save your video and upload it to your website or social media platform. Make sure you include links back to the original blog post so people can find it easily.
Repurpose your blog content Instagram.
Create a Story
Create a Reels
Create a Carousel post
Create a story.
Instagram Stories allow Instagram users to share photos and videos to their Story — which is visible to followers of the user's Instagram account. Recently posted Stories are denoted by a gradient border around the user's profile picture. Like Snaps in Snapchat, Instagram Stories disappear after 24 hours.
Your Instagram Story is published separately from the photos and videos found in the tiled gallery of your Instagram profile. And although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging.
Create a Reels.
Repurposing blog content for Reels can be a great way to share your expertise and knowledge with the world - especially when you want to repurpose for video-based content. You can take an existing YouTube video you have and add filters, stickers and music to re-create it on Instagram Reels. For example, if you have a video about cooking on YouTube, you could turn that into a reel by taking screenshots of the recipe steps and adding them together with audio from the original video.
Create a Carousel post.
Instagram’s Carousels allow an account to use multiple media (images or video) in one post. This is indicated by a post having the icon of two squares in the upper-right corner. Businesses are using the Carousel feature on Instagram to serve their current customers and generate new leads. As the number one social network for organic engagement, it’s a cost-effective, succinct, and engaging way to communicate your marketing message.
Carousels don’t necessarily have to be ads. To create a Carousel Ad, there are two requirements: switching to an Instagram Business account and having a connected Facebook Business page. That way, you can create Instagram Carousels from your Facebook page.
Repurpose your blog content to create an email opt-in freebie.
Blog content is a great place to start when you're creating an email opt-in freebie. It's a lot easier to repurpose a blog post than it is to come up with something completely new, so if you have a stockpile of ideas already, this should be your first step.
Once you've decided what type of freebie you want to create and how long it should be, it's time to write the draft! Make sure that whatever content you choose will appeal directly back to your target audience's interests and goals. If they're interested in learning more about dog training or growing their business online, then focus on those topics when writing your draft.
What kind of value can people get from reading this? How can they apply this information right away? And what are some ways that they might use this information in their daily lives? These questions will help guide the way as well as give readers an idea of what kind of content they'll find when visiting your site for the first time (which hopefully happens after clicking through from one of these social media platforms).
Give away valuable content with a freebie. It's important to understand that in order to get subscribers, you need to give them something of value. This is what will give people an incentive to click through and sign up so that they can get more of your awesome stuff.
Repurpose your blog content visuals into downloadable worksheets.
A downloadable worksheet is a great way to repurpose your blog content. Take the time you’ve spent researching and writing on one of your posts and turn it into something that readers can use in real life.
Worksheets are especially useful when you have a lot of data or information to share with your audience—like what they should eat every day if they want to lose weight, or which tools are best for aspiring freelancers looking for business advice. You could even create a worksheet that helps readers apply the principles from one of your recent posts about productivity at work!
A downloadable checklist is another great way to repurpose content from social media sites such as Pinterest and Twitter (or even LinkedIn). If someone has been following along with all the steps in an article series on Pinterest, then creating an easy-to-use checklist will let them quickly print out everything they need without having to hunt down each individual post!
The best part about creating a downloadable worksheet or checklist is that they can be used multiple times, in different ways. Whether you want people to read your blog post first and then download their own printable version of it later or whether you’re using them as an add-on after someone has watched one of your videos, these types of content repurposing ideas will work well for any type of business.
Repurpose your blog content for a Facebook group.
Most people don’t know that you can repurpose your blog content for Facebook groups.
To create a group, go to the Groups tab on the left of your Facebook page and click “Create Group.” Fill out the form and give it a name. You can also place a cover image from your computer (or an image from elsewhere) in this section.
When you first publish your group, only administrators will be able to see it; once you share it with another person or invite them as an administrator, they will be able to access the group too!
Once you have your Facebook group ready, it’s time to start adding blog posts. This is easy to do—just go into Edit Mode on the left sidebar and click the +New Post button at the top of the page. You can also use this feature if you want to create a new post from scratch.
You can publish your blog post to the group by clicking "Publish" in the top right corner. The post will appear on the group's timeline and everyone in the group will be notified when this happens. A new pop-up will show up with options for how you want people to see it—everyone, just friends of members, or only admins).
Now let’s talk about how to share blog posts on Facebook. Sharing a blog post on Facebook is easy and will allow you to reach more people than ever. If you want to share your post as an individual—like from your personal account—you can do so by clicking the "Share" button in the top right corner of any post that has already been published.
Repurpose your blog content for LinkedIn.
If you are writing articles and blogs for your own website, isn’t that enough? Let’s think about the volume of traffic coming to your website every day. Then compare that to the number of people who are on LinkedIn. You want to get as many people viewing your content as possible. LinkedIn is the second biggest platform with 79% of B2B marketers using LinkedIn.
Writing on LinkedIn gives you the opportunity to share your subject matter expertise and brings more awareness and visibility to your products and services.
Posting relevant content on LinkedIn can help you:
drive more traffic to your website.
build your organization’s authority in your industry.
broaden your reach and increase your follower base.
maximize your investment in the content you’ve already developed.
We've just gone over a few ways to repurpose your blog content for social media. I hope you found them helpful and will use them to spread your words across the internet! Remember, if you need great, SEO friendly blogs/articles written for your business or organization, hire HAYWOOD Digital Marketing to write one for you. Or, let Digital Marketing and Social Media expert Tona Haywood coach you in the art of repurposing content for your social media today!