Reason #1: Everyone's on the Internet Now
The whole "meet your customers where they are" thing has been common marketing wisdom since the days of hiring door-to-door salespeople.
Datareportal observed that there were 288.1 million US-based internet users in January of 2020.
A solid digital marketing campaign can dramatically increase your business's reach in ways that simply weren't possible before the internet existed.
Reason #2: It's Affordable
In 2020, a 30-second Superbowl commercial would have cost around $5.6 million. Depending on the digital marketing strategy you use, however, your costs can range from free to cost-flexible with many pay-per-click ads available for as little as $1 a day.
When you own a small business, you have to watch every penny. Digital marketing can give you more bang for your buck.
Reason #3: You Can Test Strategies Out More Easily
The fact of the matter is that there are times when even the most experienced marketers will misread the market and craft the wrong message.
What's nice about digital marketing is that even if you're rolling out a new post-COVID marketing approach, you don't have to invest a lot of money up front to see if your messaging is working.
You have a lot of tools that include tracking, real-time data, and budget flexibility that allow you to test and scale new strategies.
Reason #4: It's a Level Playing Field
From supply chains to delivery networks, businesses have different strengths that they're always trying to leverage.
While businesses with deeper pockets are often able to outspend competitors in an offline setting, digital marketing makes it possible for small businesses to get their messaging out alongside major corporations. All you need is a good working idea.
Reason #5: You Can Target the Audience You Need
With a lot of offline marketing methods, you have to trust that you'll get lucky often enough to be profitable.
Not only does the perfect client have to be watching their TV at the exact moment your commercial runs, but they have to also be ready and looking for your product.
If that dream client decides to take a snack break right before your commercial, however, you're just out of luck. Most digital marketing platforms give you more control over your audience targeting.
Work With an Agency That Understands Why Digital Marketing Is Important
On a practical level, it's not easy to go from "I totally get why digital marketing is important." to "Here's the roadmap I can use to start benefiting from it."
That's why one-stop shops like ours exist. From content writing to web design for small business clients, we're here to help you. Contact us if you need digital marketing for your business today!
Let me know in the comments how you are showing up on the internet to your intended target audience?🤔