If you thought keeping a home was difficult, it's a breath of fresh air compared to running your business, right? Put both of those tasks together, and it can feel like an impossible feat.
Digital marketing is only one aspect of the many things needed to make a business successful, but you shouldn't overlook it. Digital marketing is vital for any thriving business.
But if this feels like another task for the endless to-do list, don't fear because using the right digital marketing tools can make your life boundlessly easier. In the wake of Covid-19, the shift to digital consumerism means there's no better time to create a great digital marketing strategy.
Read on to learn all about digital marketing for small businesses.
1. WIX - Easy Website Design
You've probably already got a website, but is it up to scratch? Digital marketing trends are changing all the time, so if your website was made more than a year ago, it's time for a revamp.
WIX is great for beginners and offers you the freedom to design and build high-quality, customizable websites. It's user intuitive and has built-in templates and SEO boosting options.
For beginners, WIX has templates that are functional for most businesses. But if you want a superior website that gets results, HAYWOOD SBS has a variety of advanced WIX templates available with their web design and development packages.
WIX has various payment plans, from a 14 day free trial to basic plans ($14 per month) to business VIP plans ($39 per month). Whatever your needs and budget, WIX has something to offer.
2. GrowthBar - To Grow Your Business
If you're looking to upscale your business, GrowthBar will help you excel past your competitors. GrowthBar is a keyword service providing suggestions, scores, and long-tail keywords. You can track your own website's improvements and unlock professional insights.
You can try a free trial or sign up for $29, $79, or $129 per month for pricing plans.
3. Canva - Easy Graphic Design
If you're looking to do your graphic design in-house, Canva is a great choice. Whether you need to do presentations, social media posts, or logos, Canva has a range of templates you can use.
It's user-intuitive and perfect for solopreneurs, small businesses, and large businesses. Canva offers a comprehensive free plan, or you can upgrade for $12.99 per month.
4. Feedly - Organize Your Resources
The age of digitalization is also the age of information overload and distractions. Feedly is an excellent tool for organizing all your trusted publications, news pages, and blogs in one place.
You can train Feedly's virtual AI research assistant to filter out all the useless noise you don't want to see. If you're going to consolidate all your valuable marketing materials into one place, Feedly is a must-have.
You can begin a free trial or upgrade to a Pro ($6 per month) or Business account ($18 per month).
5. ActiveCampaign - Easy Email Marketing
ActiveCampaign is one of the online marketing tools that help you create a great customer experience. It gives you automation for your email marketing and CRM tools to make your job easier.
ActiveCampaign is great for e-commerce, digital businesses, and B2B companies. You can begin a free trial or sign up for their $9 monthly plan.
6. Hotjar - Understand Your Audience
Digital marketing is all about understanding your audience; that's where Hotjar can help. It provides a fast, visual way to track your audience insights. Hotjar uses complex analytics to provide simple information and solutions.
With Hotjar, you can view how many people are using your website, get real-time feedback, and it gives insights into how you can make the correct changes to accelerate your business.
Pricing varies significantly depending on your business size. You can either have a free account, a plus account ($39 per month), or a business account ($99-$389 per month).
7. Proof - Increase Sales
One of the most innovative tools for digital marketing is Proof. It works based on understanding consumer behaviors based on their psychology. Proof creates the 'fear of missing out' for users that encourages them to convert to customers.
Proof boast about increasing leads and sales by 10% in less than 10 minutes. You can opt for a free trial and then sign up for a basic monthly plan for $29 per month.
8. Google Analytics - Website Insights
Google Analytics is one of the most superior digital advertising tools. It provides information about your website to drive more traffic and retain customers and provide insights that only Google has access to.
The best part about Google Analytics? Solopreneurs and small businesses can use it for free under their 'freemium' service.
9. Semrush - Easy Keyword Research
Semrush is an excellent integrating SEO tool for all your digital marketing needs. You can use Semrush for keyword insights, on-page SEO, competitor analysis, content development, social media, link building, and more.
With over 40 marketing tools, it's a comprehensive platform to accelerate any small business. Semrush integrates every aspect of digital marketing, so it is a pricier option, but you can sign up for a free trial to see if it works for you.
10. Unbounce - Improve Your Landing Page
A high bounce rate is a big problem for a lot of businesses. Unbounce, as the name suggests, aims to fix this issue. Unbounce helps create dynamic and personalized web pages that are more likely to intrigue viewers to stay on your page for longer.
Remember, every view is a potential customer; improving your bounce rate needs to be a digital marketing priority. You can start a free trial or upgrade to their premium plans from $80 per month.
The Best Digital Marketing Tools of 2021
That's your whistle-stop tour to the best digital marketing tools you need in 2022. Are you already using any of them? If not, it's time to check them out.
If you want exponential business success, having a grasp on digital marketing is the first thing you need.
Did you find this article helpful? We aim to inform and help businesses; contact us today to see how we can help you!